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Social media outlets differ from traditional media in many ways including quality reach frequency usability relevance and permanence. Additionally social media outlets operate in a dialogic transmission system while traditional media outlets operate under a monologic transmission model For instance a newspaper is delivered to many subscribers and a radio station broadcasts the same programs to an entire city. Since the dramatic expansion of the Internet digital media or digital rhetoric can be used to represent or identify a culture. Studying the rhetoric that exists in the digital environment has become a crucial new process for many scholars.Social media can help to improve an individual sense of connectedness 9xflix with real or online communities and can be an effective communication tool for corporations, entrepreneurs non-profit organizations advocacy groups political parties and governments. Observers have also seen that there has been a rise in social movements using social media as a tool for communicating and organizing in times of political unrest.